Writer & Creative Strategist
I make complex stories feel human through brand voice, editorial storytelling, and creative strategy for organizations with something meaningful to say.
Good writing starts with understanding what matters. These projects show how I’ve translated complex ideas into clear and compelling stories from defining a brand’s voice to making the case for change.
Selected Work
USAA: Brand Voice & Messaging
Creating the core messaging, brand voice, and editorial guidelines that bring USAA’s personality to life across all communications and advertising campaigns.
USAA: We the Members, 2014 Annual Report to Members
Reimagining USAA’s annual Report to Members through original editorial storytelling, crowdsourced member content, and a more personal approach to executive communications.
greaterSATX: All In Capital Campaign
Making the case for regional collaboration through a persuasive capital campaign aimed at growing business engagement in the greater San Antonio region.
SAEDF: 2020 Annual Report to Investors
Telling the story of regional economic development through a year of unprecedented disruption.
Send me a note.
Looking for an experienced writer or creative strategist? I’d welcome a conversation about your team, your project, or the story you’re trying to sell.