Making complex stories feel human.
Brand voice, editorial storytelling, and creative strategy for organizations with something meaningful to say.
Selected Work
Good writing starts with understanding what matters. These projects show how I’ve translated complex ideas into clear and compelling stories from defining a brand’s voice to making the case for change.
USAA: Brand Voice & Messaging
Translating research-driven brand personality into a distinctive voice used across communications and national campaigns.
USAA: We the Members, 2014 Annual Report to Members
Using newly established guidelines to develop the organization’s first crowdsourced version of their highly sought annual report to members.
greaterSATX: All In Capital Campaign
Making the case for regional collaboration through a persuasive capital campaign aimed at growing business engagement in the greater San Antonio, TX metropolitan region.
SAEDF: 2020 Annual Report to Investors
Telling the story of regional economic development through a year of unprecedented disruption.
